Selena fans, rejoice! Rare Beauty, the singer’s first—and already coveted—beauty line, will officially be available to shop at Sephora, Sephora Canada, Sephora Mexico and RareBeauty.com on September 3.
Named after her hit album, Rare, Gomez has been very vocal about the time and care she’s put into her latest passion project. “I’ve had so much fun creating everything and can’t wait for y’all to try it all,” she captioned her recent Instagram photo. “I hope you love it as much as I do!”
While additional details about the line are still under wraps, Gomez gave fans a glimpse into what’s to come in a video posted on Rare Beauty’s Instagram page.
“You know, I live in a time where it’s all about face, it’s all about makeup, it’s all about how you like in a lot of ways. And that can be exciting and fun, but at the same time, it can just be a bit dangerous,” Gomez said in the video, presumably sporting her very own line’s beauty products.
“I wanted people to feel like makeup is something you can enjoy, it’s not something that you need. And I felt like that’s kind of who I am. I’m very authentic, I’m very real with my fans. So I’m excited that I got to venture into this. Any girl, woman, boy, whoever they are can just feel beautiful just exactly how they are.”
Originally published February 5, 2020:
Last night, every last one of Selena Gomez’s 167 million Instagram followers tuned in to a Town Hall via live stream after the “Look at Her Now” singer dropped a hint that she had some major news to share. The turnout, as expected, was high, and Gomez, as expected, looked incredible, sporting bold red lip and dewy skin to break the news.
Following the launch of her latest album, Rare, Gomez is launching her own makeup line, Rare Beauty, with Sephora this summer.
“This is something I started working on two years ago,” the 27-year-old shared with her fans. “I found the right partners and the right team…and it’s important to me because I wanted to make a brand where you feel comfortable.”
You May Also Like: Selena Gomez’s Glowy Skin Trick Isn’t One You’d Expect
In true Selena fashion, the mission behind Rare runs deeper than colorful swatches and fun packaging. “It’s not just a brand. It’s going to be a lifestyle. I want girls and boys and men and women to feel comfortable. It’s [Rare Beauty] meant to be enjoyed, it’s very special. We are not meant to look like everybody else, we’re meant to look like ourselves,” she continued.
Scott Friedman, Rare Beauty’s chief executive officer, also shared: “We want to help people feel more authentically connected to one another and less alone in this world. We will work to help people get more access to support and services.”
Rare Beauty’s mission of shaping conversations around beauty, mental health and self-acceptance is already in full force on the brand’s Instagram account, which, a surprise to no one, already has more than 1 million followers.
“The line is going to be at every Sephora store, and we will go globally next year,” said Gomez. “I want your help to build the brand, because I want it to be real—real stories, real people.”
While we know a killer bold lip will be part of the lineup, we can’t wait to see what else the brand has in store. Stay tuned to NewBeauty for updates.
The post Mark Your Calendars: Selena Gomez’s Beauty Line Is Launching at Sephora Very Soon appeared first on NewBeauty.
from NewBeauty https://ift.tt/3gxwFcp
0 Yorumlar